The report
See exactly what you'll get.
The free part shows where you stand against your competitors and why. The paid part is the plan for closing the gaps. Here's what each one contains, with example pages so you know what to expect.
Part one · Free
Know where you stand, and why.
Built from a day in your business and real research into the businesses you compete with. Every point has a figure behind it and says where the figure came from.
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1
Who you're actually up against
The competitors your customers compare you with: who comes up when they search for what you do, who's nearby, who's winning the reviews, who's advertising. Named, with a line on each about what they're known for.
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2
Where you stand on what customers see
Side by side with each competitor: how easy you are to find, star rating and number of reviews, how quickly enquiries get answered, whether a customer can book or buy without ringing, pricing where it's public, and how each of you comes across.
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3
What they do that you don't
The systems and habits behind the difference. Online booking, automatic follow-up, reminders, chat on the website, how after-hours enquiries are handled, how reviews get asked for. What you run on, what they run on, in a table.
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4
What's already working for you
Where you're ahead, in writing. The things you should protect, and the things nobody should talk you into changing.
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5
The gaps worth closing
Ranked by what each one is likely costing you per month, worked out from what we counted. The free report ends with one page on what we could do about them.
Example pages
See what the pages look like.
Three made-up pages to show the format. Your report is built from your business and your actual competitors.
Your version of these pages, free. Get started now.
Part two · €2,000
Get the plan to close the gaps.
The free report says where the gaps are. The plan says exactly how to close them, in order, so you can hand it to whoever does the work and get on with running the business.
- About twenty steps, in the order they should be done, with the quick wins first.
- For every step: the system to use, named, what it costs per month, how long it takes to set up, and whether you can do it yourself.
- What to measure after each step, so you know it worked.
- A price for each step we'd build for you, so part three has no surprises.
Ask every customer for a review by text, the day after
Competitor A gets four new reviews a month this way. One message, sent automatically the morning after each job, with a direct link to your Google listing.
- System
- Your existing SMS tool, or a €15-a-month one if you have none
- Cost
- €0 to €15 a month
- Set-up
- One afternoon
- Do it yourself?
- Yes
- Measure
- Reviews per month, before and after
Part three · Quoted per job
Have the steps built for you.
Websites, chat on your site, phone agents that answer when nobody can get to the phone, booking and reminder systems, tools that turn paper into a spreadsheet. Whatever the plan calls for. Every job is priced in the plan, so you know the figure before you decide.
House rules
Know how we keep it honest.
The free report is free, and stays free.
There is no fee at the end and no "free for the first visit" trick. If you stop after the free report, you keep it, and nobody rings you to sell you anything.
The research is real.
Competitors are named. Figures are shown. Where a number comes from, we say where. If we got one wrong, tell us and we correct it.
The plan only has what you need in it.
If a step is "ask every customer for a review by text the next day", that's the step. We don't pad it with systems you don't need. Recommending things you don't need would get us one job and no second one.
What we see stays with you.
Your figures, your customers and your report are not shared with anyone, including the competitors in it. Nothing from your visit is used as a case study without your say-so.
Two minutes
Get your free audit.
Five questions, two minutes. We ring you within one working day to arrange the visit, and the free report follows.